Client Case Studies
Slaton Veterinary Hospital
As the marketing manager for Slaton Veterinary Hospital, I developed and executed a robust digital and traditional marketing strategy to increase local visibility, client engagement, and overall brand awareness.
Client Testimonial
"We had the pleasure of working with Kaleigh as our Marketing Manager, and the results were nothing short of exceptional. She completely revitalized our digital presence with a well-structured social media strategy that significantly boosted engagement and connected us with new clients. Her newsletters kept our clients informed and engaged with valuable pet care tips and important updates.
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Beyond social media, Kaleigh optimized our Google Business and Yelp profiles, leading to more positive reviews and higher visibility in search results. Her expertise in Google Ads and Yelp Ads directly resulted in increased appointment bookings and a rise in first-time clients. She also extended our local reach through carefully managed print and digital ads in prominent publications, helping us connect with even more of our community.
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Kaleigh brought a level of creativity and professionalism that made a noticeable impact on our practice, and we couldn't be more grateful for her dedication and results-driven approach. We highly recommend her marketing services to any business looking to grow their presence."
Brief
The project involved managing the hospital's social media, weekly newsletters, Google My Business Profile, Google Ads, Yelp Business Profile, Yelp Ads, and print and digital advertising campaigns to drive local awareness and client acquisition.
Tasks Performed
I developed and executed a content calendar that featured educational posts, community partnerships, and behind-the-scenes activities to boost social media engagement. I designed newsletters with pet care tips, medication education, event updates, and partnership highlights to keep clients informed. By optimizing the Google Business Profile and running PPC ads, I increased appointment bookings, while targeted Yelp Ads and positive reviews attracted new clients. Additionally, I managed print and digital ad campaigns in key local publications, expanding the hospital's community reach.
Results
The campaign resulted in a 30% increase in social media engagement through consistent, targeted posts, while boosting Google Reviews by 20%, enhancing the hospital's online reputation. Additionally, Google Ads and profile optimizations drove a 25% increase in website traffic, and Yelp Ads with check-in promotions contributed to a 15% rise in first-time appointments. Local presence was further strengthened through targeted print and digital ads in key publications
Beauty By Viv
As the social media manager for Beauty_by_Viv, I collaborated with Viv to grow her Instagram account from the low 700s to over 1,800 followers within just two months. Today, her account boasts over 6,000 followers, thanks to continued strategic content creation and audience engagement.
Client Testimonial
"Working with Kaleigh to manage my Instagram account has been an absolute game-changer for my business. Her ability to create engaging content that resonates with my audience has been amazing, she truly understands the beauty industry.
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Kaleigh developed a content strategy that not only showcased my work but also increased engagement through creative ideas like behind-the-scenes videos, before-and-after transformations, and Instagram Stories.
Her expertise in using branded hashtags, collaborations, and even running giveaways significantly boosted my visibility. My engagement rate skyrocketed to 4.7%, which is way above industry standards, and I've seen real results in terms of new clients and daily interactions.
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If you’re looking for someone to take your social media presence to the next level, Kaleigh is the one. She’s creative, professional, and gets amazing results."
Brief
The project enhanced Beauty By Viv's social media presence through consistent and engaging content that resonated with her beauty and permanent makeup niche audience.
Tasks Performed
I developed and executed a content calendar featuring regular posts that showcased her work, client testimonials, and educational content. To boost engagement, I incorporated behind-the-scenes footage, before-and-after photos, and strategic use of branded hashtags. Additionally, I leveraged Instagram stories, collaborations, and giveaways to rapidly grow her follower count.
Results
I successfully increased her follower count from around 700 to over 1,800 in just two months, with continued growth to over 6,000 followers. The account achieved a 4.7% engagement rate, significantly higher than the beauty industry average of 1.2% to 2.2%, reflecting a highly engaged audience. Consistent use of Instagram Stories also enhanced visibility and interaction, now accounting for a substantial portion of her daily engagement.
